Surveys
Surveys: Starter questions to help you put together structured questionnaires to gather more information from your target audience.
This was collated by Erin Richey at Known:
The documentation is released under a CC0 license: https://creativecommons.org/publicdomain/zero/1.0/
When to use surveys:
Measure changes over time (such as satisfaction or uptake)
Quantify characteristics of users
Measure attitudes or intents
Measure product usage or activity
Respondents
For surveys, it's better to have a significant number of responses. "Significant" can mean different things depending on how big your target population is (consider the difference between a retail shop with 400 customers that they want to survey and a market research firm trying to gather data on middle-aged Americans).
Questions
Determine what type of information you're hoping to get first, and then draft questions that will help you gather these details. You may want to use multiple choice questions with a provided list of responses (what tools do you use for blogging?). You may want to use questions with a rating scale (how satisfied are you with your blogging platform?). Or you may want to include open-ended questions (which blogging tool could you not live without?).
Preparing the Survey
For online surveys, you may choose to use a tool like Google Forms, Survey Monkey, Wufoo, Typeform, or LimeSurvey. Once you've drafted a set of survey questions, get feedback from a few friends or colleagues. They'll let you know if some of the wording seems odd or if the answer options don't seem totally right.
Tips
Include demographic questions if you want a general idea of who the respondents are.
Include use or tool questions if you're curious about the tools or products they use.
Keep the survey as short as possible.
If the survey continues onto more than one page, include an indication of progress so that the respondent has some idea of how many questions are left.
Open-ended questions can be handy, but don't ask too many if you're expecting a lot of responses. They can be harder to analyze.
Questions for a survey
(Build a collection of questions to ask in user surveys by taking these starters and customizing the information to fit what you’re studying. While interview questions are great when they're open-ended, survey questions are easier to analyze when they're discretely quantifiable. You may want to include a mix of different types of questions in your survey. Surveys vary in length and format, but shorter surveys are often preferred by users.)
When creating questions for your survey, consider:
How can you find out more about who your users are?
How can you find out more about what your users want to accomplish?
How can you find out more about what your users are looking for?
Starter Questions
How did you learn about [product]?
Why did you decide to use [product]?
How do you use [product]?
How often do you use [product]?
Why did you choose [product] over other solutions?
What is the purpose of your visit to [product] today?
Please rate your satisfaction with [product]’s customer support. (Very Satisfied | Satisfied | Dissatisfied | Very Dissatisfied)
Please rate your satisfaction with [product]’s features. (Very Satisfied | Satisfied | Dissatisfied | Very Dissatisfied)
Please rate your satisfaction with [product]’s design. (Very Satisfied | Satisfied | Dissatisfied | Very Dissatisfied)
Please rate your satisfaction with [product]’s ease of use. (Very Satisfied | Satisfied | Dissatisfied | Very Dissatisfied)
How likely are you to recommend [product] to a colleague. (Very Likely | Likely | Unlikely | Very Unlikely)
How would you rate your overall experience with [product]? (Excellent | Very Good | Fair | Bad)
How important is [product]? (Not Important | Slightly Important | Moderately Important | Very Important | Extremely Important)
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